When you are head of an event, charity or thinking about running a promotion to drum up some business, the checklist for all that needs to be done can be daunting. Local printing companies can come to your rescue.
Not every printing company has the capability to do it all, but most do. They can print your banners, flyers, brochures, coupons, magnets, business cards and posters. Most even take care of direct mail pieces. Bring your own design or inquire about their graphic artist on staff to help you create a fresh look. When consulting with a printing company, you will have the choice of thickness and quality of paper and learn how quickly you can get your product in hand. Items can be printed in full-color, and no job is too large or too small.
Sounds great, right? But you are likely wondering how much all that costs. Printing in Atlanta does not have to blow the budget, but it would be beneficial to ensure your event or promotion has budget set aside for your marketing materials. All that work will do you no good if folks don’t know about it. Printing companies will quote every job. You may have to reduce the number of promo materials you plan to give away, or order less expensive ones (go for pens instead of teddy bears) to make room for hiring a professional.
Full-service printers will use multiple forms of technology, up-to-date and current equipment and employ a knowledgeable staff who can make the vision of your product a reality. You can choose between offset and digital printing to get the job done. What’s the difference, you ask?
Digital printing allows for quicker turn around times as many of the mechanical steps required for offset printing are eliminated, but offset printing produces higher quality images. Digital printing is cheaper and better for low volume jobs. Digital jobs produce accurate proofs for you to view before signing off on your order. If getting accurate color (especially for your logo) is more of your concern, offset printing can match Pantone colors perfectly, whereas digital printing simulates color matching. So consider your budget, volume and timing before deciding which printing method would work for you. A good printing business will help you make the best choice.
Running an event or new promotion is stressful. If you want the best return on your investment, consider hiring a professional. They can take some of the work off your plate, and reduce your “to do” list.